Case Studies & Numbers
Real Systems. Real Numbers. Real Businesses.
We don’t sell hype. We build marketing machines — and the results speak for themselves. Here’s what happens when you stop renting traffic and start owning your pipeline.
Washington Square Hotel — New York City
A family-owned boutique hotel in Greenwich Village, competing against thousands of properties and the largest hotel chains in the world. Owners Mark and Judy had hired agencies before that delivered generic, cookie-cutter content that didn’t reflect their hotel’s character. It wasn’t working.
The Approach
We defined their tribe: first-time NYC visitors, couples, and culture-seekers who wanted an authentic Village experience — not a corporate hotel room. We tapped into primal urges of curiosity, adventure, and belonging. Then we built the assets.
The Key Asset
The Paparazzi’s Guide to Greenwich Village — a non-relevant content piece: a travel guide for tourists who wanted to spot celebrities in NYC. It had nothing to do with hotel rooms. But it had everything to do with what their tribe cared about. Downloaded thousands of times. Still drives traffic and bookings years after launch.
Results
6,000+
direct bookings generated through the system
~$2M
in hotel sale value attributed to the marketing assets we built
9+ years
Content still delivering traffic & bookings today
30-50%
OTA dependence reduced while occupancy held steady
"The travel guides and content Anthony created are still generating bookings years later. That’s the difference between renting traffic and owning your marketing."
— Mark & Judy, Former Owners, Washington Square Hotel
Your Property Could Be Next.
Every case study on this page started the same way — with a 60-minute call where we looked at the numbers, identified the opportunity, and mapped out the system. No pitch deck. No pressure. Just math and a plan.
