Your Hotel Deserves Better Than the OTA Hamster Wheel.

You’re paying 15-25% of every booking to platforms that don’t care about your brand, your story, or your guests. There’s a better equation — and we’ve spent 9+ years proving it works.

The Math Most Hotel Owners

Don’t Want to See.

If your average nightly rate is between $150 and $300, and you’re paying OTAs 20% per booking, you’re losing $30 to $60 per room night. Fill 20 rooms per night through OTAs and you’re burning $600 to $1,200 daily in commissions. That’s $10,000 to $20,000 a month — money that could go toward staff raises, renovations, or your own marketing system.

And what do you get in return? Zero customer data. Zero brand equity. Zero relationship. The OTA owns the guest. You just rent the bed.

"Every time you list on an OTA, you’re renting access to customers. You don’t own that list. You don’t control the experience."

— Anthony Butler, The Sold-Out Slow-Season Playbook

Build Once. Earn Forever.

The Hotel Marketing Toolkit is a done-for-you system that generates direct bookings at equal or lower cost than OTA commissions — and the assets we build get more efficient over time, not less.

Pillar 01 — The System

  • CRM built for small properties — not enterprise bloatware

  • Forms, email, SMS, and automations all in one place

  • Dashboards showing where bookings actually come from

  • Subdomain added to your existing website — no rebuild required

Pillar 02 — The Assets

  • Primal Storytelling Foundation Guide — drives everything
  • 1-2 travel guides or ebooks per quarter (evergreen lead magnets)
  • Landing pages, forms, and thank-you pages
  • 40-50 ad creative variations tested per campaign
  • Follow-up email sequences (4 emails per travel guide)

Pillar 03 — The Execution

  • 90-minute strategy workshop kickoff call
  • Full tech setup, integrations, and tracking
  • Campaign launch and ongoing optimization
  • Social media content strategy and calendar

One Extra Direct Booking Per Day

Changes Everything.

At $200 ADR, shifting just one booking per day from OTAs to direct saves you ~$14,600 per year in commissions alone. But the real value is what you gain: customer data, email addresses, the ability to follow up, upsell, and turn one-time guests into repeat visitors who book direct every time.

Our clients have seen OTA reliance drop 30-50% within 12-18 months while occupancy holds steady or climbs. The system scales because it’s built on assets, not one-off campaigns.

$30-$60

Lost per room night to OTA commissions at 20%

$10K-$20K/mo

In OTA fees for a 20-room property

6,000+

Direct bookings generated for a single boutique hotel

9+ years

How long our oldest content assets are still delivering bookings

From Signed Contract to Live System in Days, Not Months.

1

Week 1 — Strategy workshop + Primal Storytelling Foundation created

2

Week 2 — CRM configured, subdomain live, first automations active

3

Week 3-4 — First travel guide published, micro-ad campaigns launched, email sequences firing

∞

Ongoing — Monthly optimization, new content assets, campaign refinement, reporting

An Investment That Pays for Itself.

ONBOARDING — $5,000+

Strategy, setup, first round of assets

MONTHLY — $1K-$3K/mo

Most Popular

Ongoing execution, optimization, new assets

SOFTWARE ONLY — $397/mo

Platform without agency services

Compare That to What You’re Already Paying OTAs. For zero assets, zero data, and zero compounding value. The Hotel Marketing Toolkit builds equity in your business from day one.